Franchise Opportunities, Australia & New Zealand
A business you can own. A community you can lead.
Open a This Is Yoga or This Is Pilates studio in your region. Step into a brand built on consistency, quality teaching, and a community that returns, week after week.
No pressure. No obligation. We review every enquiry personally and reply within 48 hours.
What this is
A modern wellness brand, built on consistency and care.
People are looking for places that feel good to walk into. Not intimidating. Not sales-driven. Just clean, thoughtful programming, and a sense of belonging.
With This Is Yoga and This Is Pilates, you are stepping into a model that already works, across five studios, eight thousand members, and fifteen years of refining what good wellness feels like.
In their own words
From the people building it with us.
Short, honest stories from members, teachers, and the team. No script, no polish, just what the studios feel like from the inside.
Madeline
On what the studio means to her.
Emily
Her experience inside the community.
Three ways to open
Choose the studio model that fits your market.
Every region is different. We help you pick the brand and format that matches your community, your space, and your strengths.
A yoga-led studio
For markets that want depth, breath, and community. Vinyasa, Yin, Slow Flow, Hot Yoga, and Wellbeing Programs.
- Class range, 6 to 8 styles
- Footprint, 140 to 220 sqm
- Best for, capital cities and growth suburbs
A pilates-led studio
For markets where strength, posture, and rehabilitation drive demand. Reformer, Mat, and specialised Pre and Postnatal classes.
- Class range, 5 to 7 styles
- Footprint, 160 to 240 sqm with reformer bay
- Best for, regional centres and suburban hubs
A combined studio
For larger spaces and stronger catchments. One studio, two practices, broader audience and higher utilisation.
- Class range, 10+ styles
- Footprint, 240 sqm or more, two rooms
- Best for, established wellness markets
What you get
Franchise support that keeps it clear and doable.
When you partner with us, you are not starting from scratch. You are supported with a practical framework so you can focus on people, quality, and day-to-day studio excellence.
01
Brand, positioning, and launch guidance
Studio setup standards, brand guidelines, and a launch playbook tested across five active studios.
02
Operations and systems
Programming structure across Yoga, Pilates, and Wellbeing, plus teacher recruitment and onboarding support.
03
Marketing and growth
Marketing templates, local-area campaign guidance, and the playbook that took our flagship to 8,000 members.
04
Teacher training pipeline
Access to the TIY 200-Hour pathway and Wellbeing programs, so your studio has a steady supply of trained teachers.
05
Technology and bookings
Booking, member management, and reporting through tested platforms, set up with you, not handed over cold.
06
Ongoing business support
Quarterly performance check-ins, peer learning across studios, and direct access to the founder when you need it.
A note from the founder
"I am not looking for the most studios. I am looking for the right partners. People who care about their community as much as we do, and want to build something that lasts."Keith Flowers, Founder, This Is Yoga & This Is Pilates
A studio collective with momentum
Five studios open. New territories opening across Australia and New Zealand.
This Is Yoga, Pilates, Wellbeing welcomes new members into studios across multiple locations, with the option to practise online for those who want flexibility.
The kind of partner who thrives here
You do not need to be the loudest studio in town. You need to care deeply about the people you serve.
- You are values-led and community-minded, with the time to lead your team.
- You are ready to follow a proven model, while staying close to your local market.
- You are comfortable leading a small team and building a calm studio culture.
- You are passionate about movement, mindfulness, and wellbeing as a long path, not a trend.
- You have, or can access, capital from $100,000 to invest in your studio fit-out and launch.
Not sure yet?
Talk to us first.
Enquire for the prospectus and we will walk you through what ownership can look like, no pressure, no hard sell. Most of our best partners started with a single curious email.
Start the conversationHow it works
Four simple steps, from enquiry to opening.
Submit the form
A few qualifying questions so we can review your fit and your preferred location.
Receive the prospectus
The full overview, financial model, support package, and a realistic look at what running a studio takes.
Book a discovery call
A conversation with Keith. No pressure, just a chance to ask everything you want to ask.
Territory and application
If we are aligned, we move into territory assessment and the formal application.
Get in touch
Tell us a bit about you.
If you are interested in working with us, complete the form with a few details about your project. We will review your message and get back to you within 48 hours.
What's in the prospectus
- Territory maps and available regions
- Studio formats and class style structure
- Investment levels and key inclusions
- Sample financials and revenue model
- Franchise support summary
We respect your privacy. Your details are only used to assess your enquiry and never shared.
Common questions
Frequently asked questions.
What is the difference between This Is Yoga and This Is Pilates?
This Is Yoga focuses on breath, mobility, focus, and stress relief. This Is Pilates focuses on strength, posture, stability, and progressive training. Many studios bring both together under a shared Wellbeing framework.
Do I need to be a yoga teacher or Pilates instructor to own a studio?
No. Many of our best partners are operators who bring strong leadership and care, then build a teaching team. If you are a teacher, that is a bonus, not a requirement.
What support do franchisees receive?
Brand and positioning, studio setup, operations, programming, marketing playbook, teacher pipeline, technology setup, and ongoing business check-ins. Full detail in the prospectus.
Where are your current studios located?
Sydney Eastern Suburbs (Clovelly, Randwick), Inner West (Rozelle), North Shore (Lane Cove), and regional NSW (Breathe Studio, Bathurst), plus TIY Online.
Are franchise territories protected?
Yes. We allocate territories carefully so partners are not competing with each other, and so each studio has the catchment it needs to grow.
How do I learn about investment, fees, and timelines?
Request the prospectus through the form above. The full investment range, inclusions, and timeline are covered there, and on the discovery call.
What does the ongoing fee structure look like?
The full fee structure, including initial franchise fee and ongoing royalties, is shared in the prospectus and reviewed on the discovery call.
How long does the application process take?
From enquiry to opening is typically 6 to 12 months, depending on territory availability, site readiness, and your own timeline.