A business you can own. A lifestyle you can live. A community you can lead.
Open a This Is Yoga or This Is Pilates studio in your region. Step into a brand built on consistency, quality teaching, and a community that returns, week after week.
Franchise opportunities across Australia and New Zealand. Start with a conversation with Keith.
Built on consistency and care.
A welcoming studio community offering Yoga, Pilates and Wellbeing Programs, designed to support real life with quality teaching and a grounded approach.
With This Is Yoga and This Is Pilates, you are joining a collective across Clovelly, Randwick, Rozelle, Lane Cove and Bathurst, with online classes for people further afield.
We will discuss your preferred region, the community you want to serve, and the studio format that fits.
Explore the studio formatsFrom the people building it with us.
Meet the people who bring the studios to life. Hear from a member and an instructor about their experience inside the community.
Choose the studio model that fits your market.
Every region is different. We help you pick the brand and format that matches your community, your space, and your strengths.
A yoga-led studio
Vinyasa, Yin, Slow Flow, Hot Yoga and Wellbeing Programs. A studio built around breath, movement and community.
This Is Yoga
A Pilates-led studio
Reformer and Mat Pilates, with a focus on strength, posture, stability and progression.
This Is Pilates
A combined studio
Yoga, Pilates and Wellbeing Programs together. One local studio with space for different ways to move.
Yoga and Pilates
Support for the work behind the studio.
When you partner with us, you are not starting from scratch. You will be supported with a practical framework so you can focus on people, quality, and day-to-day studio excellence.
Brand and launch
Brand, positioning, studio setup standards and launch guidance.
Operations and programming
Operational systems and programming across Yoga, Pilates and Wellbeing.
Marketing support
Marketing templates and local area campaign guidance.
Your teaching team
Teacher recruitment, training pathways and onboarding support.
Technology and bookings
Booking, member management and reporting systems.
Ongoing support
Business support, performance check-ins and connection with the wider studio community.
A note from Keith.
"I am not looking for the most studios. I am looking for the right partners. People who care about their community as much as we do, and want to build something that lasts."
Keith Flowers
Founder, This Is Yoga & This Is Pilates
Five studios. One shared sense of community.
Visit our studios across Sydney and Bathurst, or practise online. We are exploring new territories across Australia and New Zealand.
For people who care about the people they serve.
This opportunity may be a fit if you are community-minded, ready to follow a supported model, and comfortable leading a team.
- You want to create a welcoming local studio.
- You care about quality teaching and a consistent member experience.
- You bring an interest in movement, mindfulness and wellbeing.
- You have the time to lead your team and build your local community.
Not sure yet?
You do not need to have every answer before getting in touch. Talk with Keith about your background, your preferred location and what ownership could look like.
Start the conversationFrom first enquiry to a considered decision.
Request the prospectus
Email Keith with your preferred region and a little about your background.
Explore the opportunity
Review the studio formats, support, investment and fees with the team.
Book a discovery call
Speak with Keith and ask your questions about studio ownership.
Territory and application
If there is a fit, move into territory assessment and the formal application.
Tell us a bit about you.
Complete the form to receive the franchise Information Pack. Share your preferred territory and a little about your plans so the team can respond to your enquiry.
What the pack covers.
- Studio formats and available regions
- Investment levels and ongoing fees
- Franchise support
- Application process and next steps
Already ready to talk?
Book a discovery callPrefer email? Write to keith@shiftlab.com.au.
What is the difference between This Is Yoga and This Is Pilates?
This Is Yoga focuses on yoga practices that build mobility, breath, focus and calm. This Is Pilates focuses on strength, posture, control and progressive training. Many studios bring both together alongside Wellbeing Programs.
Do I need to be a yoga teacher or Pilates instructor to own a studio?
Not always. Studio owners can bring operational and leadership experience and build a teaching team. We will guide you on the team structure required for a high-quality member experience.
What support do franchisees receive?
Support covers studio setup, systems, programming, marketing and ongoing business guidance. Keith can walk you through the full support package.
Where are your current studios located?
Clovelly, Randwick, Rozelle and Lane Cove in Sydney, and Breathe Studio in Bathurst. We also offer online classes.
Are franchise territories protected?
Territories and their boundaries are discussed and confirmed during the discovery and application process. Ask Keith about your preferred region.
How do I learn about investment, fees and timelines?
Email Keith to request the prospectus, or book a discovery call. The team will discuss the investment, inclusions, ongoing fees and timeline relevant to your proposed studio.
What does the ongoing fee structure look like?
Franchise fees, royalties and marketing contributions are covered in the prospectus and can be discussed with Keith on your discovery call.