Step one, done

Thank you

The franchise pack is on its way to your inbox and should land in the next few minutes. If you cannot find it, check your junk folder.

From here, the next step is a 20-minute call.

Pick a time In a hurry? Read the pack here.

Thank you for asking about a This Is Yoga or This Is Pilates studio.

I take these calls myself. Twenty minutes, and we work out whether your region is open, what the numbers look like for the way you would actually run it, and whether this is right for you at all. Sometimes the answer is no, and that is a good outcome for both of us.

Before we speak, please read the ACCC's Information Statement for Prospective Franchisees. It is short, it is independent of us, and it tells you what to ask any franchisor, including this one.

Keith FlowersFounder, This Is Yoga and This Is Pilates

What happens next

Nine steps, and you can see all of them now

A decision this size is mostly frightening because the process is invisible. Here is the whole thing, including what happens after you sign.

  1. CompleteEnquire

    Answer five questions. The full pack is yours immediately.

  2. A 20-minute call

    No obligation. We work out together whether this fits, and what your territory looks like.

  3. Come and take a class

    Visit an operating studio. Meet the team. See a full room on a Tuesday night.

  4. The numbers

    Full investment breakdown, unit economics, and exactly what head office covers.

  5. Meet Keith and the team

    The people you would be building this with.

  6. Reserve your territory

    A small, fully refundable deposit holds your area while you decide.

  7. Due diligence and finance

    Independent advice, your disclosure document, and finance if you need it.

  8. After you signSign, and we get to work

    Site assessment with the demographic analysis behind it, lease guidance before you sign, then studio layout, fit-out specifications and equipment procurement.

  9. After you signTrain, launch, open

    Teacher recruitment support and access to our 200-hour pathway, pre-sale marketing, then opening day. Twelve to sixteen weeks from site confirmation.

Steps eight and nine are the ones that matter most to a first-time owner, and they happen after you have committed. You are not left alone with a lease and a room.

While you read the pack

Come and stand in one

A prospectus can tell you the model. It cannot tell you what a full room sounds like on a Tuesday night. Every one of these is open, running, and you are welcome in any of them.

Sydney, Eastern Suburbs

Clovelly

Sydney, Eastern Suburbs

Randwick

Sydney, Inner West

Rozelle

Sydney, North Shore

Lane Cove

Regional NSW

Breathe Studio, Bathurst

Anywhere

This Is Yoga Online

Bathurst is the one worth seeing. It is the proof that this works outside a capital city, which is the question most people are really asking. We will set a visit up on the call, at whichever studio suits you.

Pick a time

This Is Yoga and This Is Pilates are part of ShiftLab Studio Collective. This page is general information only and does not constitute an offer to sell a franchise. Any franchise offer is made only through a disclosure document provided in accordance with the Franchising Code of Conduct. No representation is made about the earnings, profitability or performance of any studio. All financial figures are estimates only, exclude GST, and are confirmed in the disclosure document provided before any agreement is entered into.

Before entering a franchise agreement you should read the ACCC's Information Statement for Prospective Franchisees and obtain independent legal, financial and business advice.