This Is Yoga and This Is Pilates Franchise opportunities
Australia

Own a Yoga or Pilates studio.

Yoga class in a light-filled studio
This Is Yoga
Reformer Pilates class
This Is Pilates

Bring a studio to your community, with support for setup, teacher recruitment and daily operations.

Download the Prospectus

Explore the formats, investment and support.

Five operating studiosSydney and regional NSW

Two studio brandsThis Is Yoga + This Is Pilates

Teacher AcademyYoga and Pilates training

Step inside our studios

Five studios across Sydney and regional NSW. Ask about a visit as you explore ownership.

Where will you open?

Explore territories across three states. Your local community could be next.

NSW

New South Wales

  • Orange
  • Wollongong
  • Castle Hill / Hills District
  • Parramatta
VIC

Victoria

  • Bendigo
  • Geelong
  • Frankston
QLD

Queensland

  • Robina & Varsity Lakes
  • West End
  • Toowoomba

Choose your studio format

Three ways to bring movement to your community. We review the format, territory and site with you.

A group practising Yoga

This Is Yoga

A mat-based studio for Yoga and Well-being.

  • Mat-based
  • Yoga

From A$100,000

Establishment cost, excluding GST

A reformer Pilates class

This Is Pilates

A reformer-led studio for Pilates.

  • Reformer
  • Pilates

Discuss your site

Site and equipment determine investment

Yoga practiceReformer Pilates practice

Yoga + Pilates

Both practices in one fusion studio.

  • Yoga
  • Reformer

From A$180,000

Establishment cost, excluding GST

Total investment: A$100,000 to A$250,000
Depending on format and site, excluding GST.

Figures are confirmed in the disclosure documents. The Prospectus explains costs and ongoing fees.

Meet Keith Flowers

The founder behind ShiftLab Studio Collective, home to This Is Yoga and This Is Pilates.

Keith Flowers seated in the Bathurst Pilates studio
Keith Flowers, founder

I am looking for the right partners.

Keith Flowers
18-second introduction Watch on YouTube

Own the studio without teaching the classes.

You lead the business. Your teaching team leads the classes. We support you along the way.

Keith Flowers with a group in the studio
People and community at the heart of the collective.

Set up your studio

Territory review, site assessment and fit-out guidance.

Build your teaching team

Recruitment support and access to This Is Yoga, This Is Pilates Teacher Academy.

Run the day-to-day

Marketing guidance, booking systems and ongoing support.

Explore ownership support

Already run a studio? Talk with Keith about joining the collective.

A community worth being part of.

Hear from the people who come through our studio doors.

MadelineStudio member · Watch her story

The team at Breathe are welcoming and make you feel super comfortable.

Emily GnocchiBathurst studio member

The team are lovely and very accommodating to each individual person.

Jane O’ShannessyBathurst studio member

Member experiences at This Is Pilates, Bathurst. Read the full reviews

Get the Prospectus

Compare studio formats, investment, ongoing fees and ownership support.

A business you can own. A lifestyle you can live. A community you can lead.

  • Studio formats
  • Investment & fees
  • Ownership support

Complete both steps to reach the Prospectus download. Our team may contact you about your plans.

Your path to studio ownership

Start with a conversation. Review the numbers and complete mutual due diligence before signing.

Explore

  1. Enquiry
  2. Discovery call
  3. Sign Expression of Interest

Review together

  1. Review numbers
  2. Studio site visit, if possible
  3. Due diligence, mutual

Make it official

  1. Pay A$3,000 territory deposit
  2. Territory site visit, Keith visits the prospect's intended area
  3. Sign agreement
  4. Pay balance of franchise fee

Then, get ready to open

After the agreement, head office supports site setup, recruitment, training and opening.

Before you enquire

The Prospectus covers the investment, support and franchise structure.

Members practise together at This Is Yoga in Clovelly
Clovelly, This Is Yoga
Do I need teaching experience?

No. You can be a hands-on owner or appoint a manager. Recruitment support and academy access help you build your teaching team.

What are the ongoing fees?

The current structure is an 8% monthly royalty, A$1,000 per month for the group marketing fund and a minimum A$1,500 monthly local advertising spend. All figures exclude GST and are confirmed in the disclosure documents.

Can I enquire about another area?

Yes. Select Other / Open to discuss in the form. We will review territory availability and the studio format with you.

What is the franchise term?

The current structure is an initial five-year term with two further five-year options. Final terms are set out in the franchise documents.

Download the Prospectus

This Is Yoga and This Is Pilates are part of ShiftLab Studio Collective. This page is general information only and does not constitute an offer to sell a franchise. Any franchise offer is made only through a disclosure document provided in accordance with the Franchising Code of Conduct. No representation is made about the earnings, profitability or performance of any studio. All financial figures are estimates only, exclude GST, and are confirmed in the disclosure document provided before any agreement is entered into.

Before entering a franchise agreement you should read the ACCC's Information Statement for Prospective Franchisees and obtain independent legal, financial and business advice.