Own a Yoga or Pilates studio.


Bring a studio to your community, with support for setup, teacher recruitment and daily operations.
Explore the formats, investment and support.
Step inside our studios
Five studios across Sydney and regional NSW. Ask about a visit as you explore ownership.





Where will you open?
Explore territories across three states. Your local community could be next.
New South Wales
- Orange
- Wollongong
- Castle Hill / Hills District
- Parramatta
Victoria
- Bendigo
- Geelong
- Frankston
Queensland
- Robina & Varsity Lakes
- West End
- Toowoomba
Choose your studio format
Three ways to bring movement to your community. We review the format, territory and site with you.

This Is Yoga
A mat-based studio for Yoga and Well-being.
From A$100,000
Establishment cost, excluding GST

This Is Pilates
A reformer-led studio for Pilates.
Discuss your site
Site and equipment determine investment


Yoga + Pilates
Both practices in one fusion studio.
From A$180,000
Establishment cost, excluding GST
Total investment: A$100,000 to A$250,000
Depending on format and site, excluding GST.
Figures are confirmed in the disclosure documents. The Prospectus explains costs and ongoing fees.
Meet Keith Flowers
The founder behind ShiftLab Studio Collective, home to This Is Yoga and This Is Pilates.
I am looking for the right partners.
Keith Flowers
Own the studio without teaching the classes.
You lead the business. Your teaching team leads the classes. We support you along the way.

Set up your studio
Territory review, site assessment and fit-out guidance.
Build your teaching team
Recruitment support and access to This Is Yoga, This Is Pilates Teacher Academy.
Run the day-to-day
Marketing guidance, booking systems and ongoing support.
Already run a studio? Talk with Keith about joining the collective.
A community worth being part of.
Hear from the people who come through our studio doors.
The team at Breathe are welcoming and make you feel super comfortable.
The team are lovely and very accommodating to each individual person.
Member experiences at This Is Pilates, Bathurst. Read the full reviews
Get the Prospectus
Compare studio formats, investment, ongoing fees and ownership support.
A business you can own. A lifestyle you can live. A community you can lead.
- Studio formats
- Investment & fees
- Ownership support
Complete both steps to reach the Prospectus download. Our team may contact you about your plans.
Your path to studio ownership
Start with a conversation. Review the numbers and complete mutual due diligence before signing.
Explore
- Enquiry
- Discovery call
- Sign Expression of Interest
Review together
- Review numbers
- Studio site visit, if possible
- Due diligence, mutual
Make it official
- Pay A$3,000 territory deposit
- Territory site visit, Keith visits the prospect's intended area
- Sign agreement
- Pay balance of franchise fee
Then, get ready to open
After the agreement, head office supports site setup, recruitment, training and opening.
Before you enquire
The Prospectus covers the investment, support and franchise structure.
Do I need teaching experience?
No. You can be a hands-on owner or appoint a manager. Recruitment support and academy access help you build your teaching team.
What are the ongoing fees?
The current structure is an 8% monthly royalty, A$1,000 per month for the group marketing fund and a minimum A$1,500 monthly local advertising spend. All figures exclude GST and are confirmed in the disclosure documents.
Can I enquire about another area?
Yes. Select Other / Open to discuss in the form. We will review territory availability and the studio format with you.
What is the franchise term?
The current structure is an initial five-year term with two further five-year options. Final terms are set out in the franchise documents.