This Is Yoga and This Is Pilates Franchise opportunities
Australia

Own a Yoga or Pilates studio.

Yoga class in a light-filled studio
This Is Yoga
Reformer Pilates class
This Is Pilates

Bring a studio to your community, with support for setup, teacher recruitment and daily operations.

Download the Prospectus

Explore the formats, investment and support.

Step inside our studios

Five studios across Sydney and regional NSW. Ask about a visit as you explore ownership.

Explore territories in NSW, VIC and QLD

New South Wales

Orange
Wollongong
Castle Hill / Hills District
Parramatta

Victoria

Bendigo
Geelong
Frankston

Queensland

Robina & Varsity Lakes
West End
Toowoomba

Have another area in mind? Include it in your enquiry. Territory availability is reviewed with you.

Choose your studio format

A Yoga-led, Pilates-led or fusion studio. We review the format, territory and site with you.

This Is Yoga

A mat-based studio for Yoga and Well-being.

From A$100,000Establishment cost, excluding GST

This Is Pilates

A reformer-led studio for Pilates.

Discuss your siteInvestment depends on site and equipment scope.

Yoga + Pilates

Both practices in one fusion studio.

From A$180,000Establishment cost, excluding GST

Total investment: A$100,000 to A$250,000, depending on format and site.

Figures exclude GST and are confirmed in the disclosure documents. The Prospectus explains costs and ongoing fees.

Keith Flowers seated in the Bathurst Pilates studio
Keith Flowers, founder

Meet Keith Flowers

Keith founded ShiftLab Studio Collective, home to This Is Yoga and This Is Pilates.

Hear him introduce the opportunity to bring a studio to your community.

Watch Keith's introduction

Own the studio without teaching the classes.

Studio setup
Territory review, site assessment and fit-out guidance.
Your teaching team
Recruitment support and access to This Is Yoga, This Is Pilates Teacher Academy.
Daily operations
Marketing guidance, booking systems and ongoing support.
Already run a studio?

Talk with Keith about whether joining the collective suits your business, space and community.

Explore the support in the Prospectus
Keith Flowers with a group in the studio

Get the Prospectus

Compare studio formats, investment, ongoing fees and ownership support.

A business you can own. A lifestyle you can live. A community you can lead.

Complete both steps to reach the Prospectus download. Our team may contact you about your plans.

What happens next

Start with an enquiry and a discovery call. Review the numbers and complete mutual due diligence before signing.

View the ten-step ownership process
  1. Enquiry
  2. Discovery call
  3. Sign Expression of Interest
  4. Review numbers
  5. Studio site visit, if possible
  6. Due diligence, mutual
  7. Pay A$3,000 territory deposit
  8. Territory site visit, Keith visits the prospect's intended area
  9. Sign agreement
  10. Pay balance of franchise fee

After the agreement, head office supports site setup, recruitment, training and opening.

Before you enquire

Do I need teaching experience?

No. You can be a hands-on owner or appoint a manager. Recruitment support and academy access help you build your teaching team.

What are the ongoing fees?

The current structure is an 8% monthly royalty, A$1,000 per month for the group marketing fund and a minimum A$1,500 monthly local advertising spend. All figures exclude GST and are confirmed in the disclosure documents.

Can I enquire about another area?

Yes. Select Other / Open to discuss in the form. We will review territory availability and the studio format with you.

What is the franchise term?

The current structure is an initial five-year term with two further five-year options. Final terms are set out in the franchise documents.

Download the Prospectus

This Is Yoga and This Is Pilates are part of ShiftLab Studio Collective. This page is general information only and does not constitute an offer to sell a franchise. Any franchise offer is made only through a disclosure document provided in accordance with the Franchising Code of Conduct. No representation is made about the earnings, profitability or performance of any studio. All financial figures are estimates only, exclude GST, and are confirmed in the disclosure document provided before any agreement is entered into.

Before entering a franchise agreement you should read the ACCC's Information Statement for Prospective Franchisees and obtain independent legal, financial and business advice.