Own a Yoga or Pilates studio.


Bring a studio to your community, with support for setup, teacher recruitment and daily operations.
Explore the formats, investment and support.
Step inside our studios
Five studios across Sydney and regional NSW. Ask about a visit as you explore ownership.





Explore territories in NSW, VIC and QLD
New South Wales
Orange
Wollongong
Castle Hill / Hills District
Parramatta
Victoria
Bendigo
Geelong
Frankston
Queensland
Robina & Varsity Lakes
West End
Toowoomba
Have another area in mind? Include it in your enquiry. Territory availability is reviewed with you.
Choose your studio format
A Yoga-led, Pilates-led or fusion studio. We review the format, territory and site with you.
This Is Yoga
A mat-based studio for Yoga and Well-being.
From A$100,000Establishment cost, excluding GST
This Is Pilates
A reformer-led studio for Pilates.
Discuss your siteInvestment depends on site and equipment scope.
Yoga + Pilates
Both practices in one fusion studio.
From A$180,000Establishment cost, excluding GST
Total investment: A$100,000 to A$250,000, depending on format and site.
Figures exclude GST and are confirmed in the disclosure documents. The Prospectus explains costs and ongoing fees.
Meet Keith Flowers
Keith founded ShiftLab Studio Collective, home to This Is Yoga and This Is Pilates.
Hear him introduce the opportunity to bring a studio to your community.
Watch Keith's introduction
Own the studio without teaching the classes.
- Studio setup
- Territory review, site assessment and fit-out guidance.
- Your teaching team
- Recruitment support and access to This Is Yoga, This Is Pilates Teacher Academy.
- Daily operations
- Marketing guidance, booking systems and ongoing support.
Already run a studio?
Talk with Keith about whether joining the collective suits your business, space and community.

Get the Prospectus
Compare studio formats, investment, ongoing fees and ownership support.
A business you can own. A lifestyle you can live. A community you can lead.
Complete both steps to reach the Prospectus download. Our team may contact you about your plans.
What happens next
Start with an enquiry and a discovery call. Review the numbers and complete mutual due diligence before signing.
View the ten-step ownership process
- Enquiry
- Discovery call
- Sign Expression of Interest
- Review numbers
- Studio site visit, if possible
- Due diligence, mutual
- Pay A$3,000 territory deposit
- Territory site visit, Keith visits the prospect's intended area
- Sign agreement
- Pay balance of franchise fee
After the agreement, head office supports site setup, recruitment, training and opening.
Before you enquire
Do I need teaching experience?
No. You can be a hands-on owner or appoint a manager. Recruitment support and academy access help you build your teaching team.
What are the ongoing fees?
The current structure is an 8% monthly royalty, A$1,000 per month for the group marketing fund and a minimum A$1,500 monthly local advertising spend. All figures exclude GST and are confirmed in the disclosure documents.
Can I enquire about another area?
Yes. Select Other / Open to discuss in the form. We will review territory availability and the studio format with you.
What is the franchise term?
The current structure is an initial five-year term with two further five-year options. Final terms are set out in the franchise documents.