Franchise opportunitiesAustralia and New Zealand
Own a This Is Yoga and This Is Pilates studio.
New territories are opening across Australia and New Zealand, with support for setup, teacher recruitment and daily operations.
Explore the formats, investment and support.
Meet our studio communities
Five studios across Sydney and regional NSW. See the spaces, meet the people and ask about a visit.
Step inside Bathurst
See the reformer studio, equipment and facilities.
Bring a studio to your community.
Our plan is to open 100 studios across Australia and New Zealand over the next three to five years. Current opportunities include territories in New South Wales, Victoria and Queensland.
New South Wales
- Orange
- Wollongong
- Castle Hill / Hills District
- Parramatta
Victoria
- Bendigo
- Geelong
- Frankston
Queensland
- Robina & Varsity Lakes
- West End
- Toowoomba
Choose your studio format
Three ways to bring movement to your community. We review the format, territory and site with you.
This Is Yoga
A mat-based studio for Yoga and Well-being.
From A$100,000
Establishment cost, excluding GST
This Is Pilates
A reformer-led studio for Pilates.
From A$150,000
Establishment cost, excluding GST
Drag left for Pilates. Right for Yoga.
Yoga + Pilates
Both practices in one fusion studio.
From A$180,000
Establishment cost, excluding GST
Meet Keith Flowers
The founder behind ShiftLab Studio Collective, home to This Is Yoga and This Is Pilates.
I am looking for the right partners.
Keith Flowers
Own the studio.
Lead the business.
You don’t need to teach the classes. Lead your studio with a teaching team and support from the collective.
Set up your studio
Territory review, site assessment and fit-out guidance.
Build your teaching team
Recruitment support and access to This Is Yoga, This Is Pilates Teacher Academy.
Run the day-to-day
Marketing guidance, booking systems and ongoing support.
A community worth being part of.
Hear from the people who come through our studio doors.
“We’re a family. It is a very soft place for me to fall.”
“I just love that it’s such a nice sense of community.”
Reviews from our studio communities
Current member reviews from Randwick and Rozelle.
Randwick
Rozelle
Get the Information Pack
Compare studio formats, investment, ongoing fees and ownership support.
A business you can own. A lifestyle you can live. A community you can lead.
- Studio formats
- Investment & fees
- Ownership support
Complete the form to access the Information Pack. Our team may contact you about your plans.
Your path to studio ownership
Start with a conversation. Review the numbers and complete mutual due diligence before signing.
Explore
- Enquiry
- Discovery call
- Sign Expression of Interest
Review together
- Review numbers
- Studio site visit, if possible
- Due diligence, mutual
Make it official
- Pay A$3,000 territory deposit
- Territory site visit, Keith visits the prospect's intended area
- Sign agreement
- Pay balance of franchise fee
Then, get ready to open
After the agreement, head office supports site setup, recruitment, training and opening.
Before you enquire
The Information Pack covers the investment, support and franchise structure.
Do I need teaching experience?
No. You can be a hands-on owner or appoint a manager. Recruitment support and academy access help you build your teaching team.
What are the ongoing fees?
The current structure is an 8% monthly royalty, A$1,000 per month for the group marketing fund and a minimum A$1,500 monthly local advertising spend. All figures exclude GST and are confirmed in the disclosure documents.
Can I enquire about another area?
Yes. Select Other / Open to discuss in the form. We will review territory availability and the studio format with you.
What is the franchise term?
The current structure is an initial five-year term with two further five-year options. Final terms are set out in the franchise documents.